How to Make Money from your Virtual Tour

In some cases it is possible to recuperate the set up costs of your Virtual Tour Website by selling advertising space within it. A prerequisite for this is having a Virtual Tour that encompasses a geographical area that includes other businesses. Significant website traffic would also be needed to justify the value of advertising space.

The advertising space being sold is the content of the pop up panels in the interactive maps. Different levels of tariff can be charged according to what is included in the pop up for a business. Pop up panels can contain images, text, hyperlinks, and flash videos, so charging can be based on the number of features included in the pop up.

Advertising businesses benefit from the fact that their targeted audience has already been pre-filtered according to the following criteria:

• The geographical area has been limited.

• The exact location has been narrowed down further by virtue of the fact that a pop up in a very specific area has been activated.

• The type of pop up (e.g. restaurant, hotel etc) has also been chosen by the user.

• The user would have had the option to search for a business on very specific criteria.

• Any businesses that appear within the Virtual Tour would have been hand selected. As such, searching is far more precise when compared to other websites that do not implement a filter on entered content.

In addition to this dynamic form of advertising, VOA can provide means of incorporating more traditional style banner ads within the framework of the Virtual Tour user interface.

Either way, your Virtual Tour has the potential to be turned into a money making machine!